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Marikina news is a place where the barangay is clean and they run as a strict public sector. Marikina has a longest running-local of newspapwer in Marikina Valley. It is Own by the Dulay Clan of marikina valley, it was founded to abolish “Marikina Apartheid and promote equal political opportunies to all residents of the city. The Mayor of Marikina is Marides Fernando.

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v. All about Baggage

§ Packing Guidelines - a must read for anyone travelling in air, and a packing guide for anyone who wants to travel via air

§ Free baggage Allowance - Know the size, number of baggage and weight requirements you can check-in and hand carried baggage you can bring into the cabin free of charge.

§ Excess Baggage Rates - Know PAL’s excess baggage rates for our domestic and international destinations.

§ Restricted Items - Know about the guidelines in carrying restricted items into the cabin.

§ Special Baggage - Check on how to carry fragile items, musical instruments, pets, sports equipment and other items into the flight.

§ Online Baggage tracing - As part of PAL’s service, PAL gives an online access to know the status of your baggage. A reference number will be given to you by PAL station office once you reported your missing or mishandled baggage. Input your reference number to access it now.

vi. Cargo

§ Express Services - All cargoes within the minimum weight requirement and brought in 2 hours before the scheduled departure time gets the RHUSH special handling.

§ Cargo Classification

o Special Cargo

o Valuable Cargo

o Restricted Articles or Dangerous Goods

o Livestock, Live Animals and Plants

o General Cargo

§ Carrier’s Liability - The carrier, Philippine Airlines, is liable for damage, delay or loss arising from/or in connection with the carriage of goods if such is found to have been caused by negligence or willful fault of PAL and there has been no contributing negligence on the part of the shipper, consignee or other claimants.

§ Track and Trace - As part of our service, we are providing you with an online facility to check the status of your shipment.

vii. General Sales Agent (GSA) - Learn more on how to represent Philippine Airlines as a General Sales Agent

viii. Charter Services - will include the required tickets, check-in formalities and in-flight service. We guarantee that PAL will operate the charter flight, completely manned and equipped for the performance of the journey.

Facilities

i. PAL Learning Center

A modern training facility located in Ermita, Manila. The Center aims to continue to provide world-class training to every employee regardless of area of specialization, reinforce the culture of service, and develop every employee into the total PAL professional committed to the Airline’s corporate values

ii. NAIA Centennial Terminal 2

Located at the Old MIA Road and was finished in 1998 and began operations in 1999. It has been named Centennial Terminal in commemoration of the centennial year of the declaration of Philippine independence. The 75,000 square meter terminal was originally designed by Aéroports de Paris to be a domestic terminal, but the design was later modified to accommodate international flights. It has a capacity of 2.5 million passengers per year in its international wing and 5 million in its domestic wing, which later will expand to nine million passengers yearly. Terminal 2 is the home of Philippine Airlines and is used for both its domestic and international flights.

iii. PAL Aviation School

Started in the early sixties, the Philippine Airlines Aviation School takes pride in being the first Aviation School in Asia. Through the years, PAL Aviation School carried on the tradition of training excellence that made it the primary source of Philippine Airlines’ corps of prestigious, professional and competent pilots.

The PAL Aviation School has a fleet of 10 CESSNA 172 aircraft. It also has one FRASCA 142 synthetic flight trainer. Ground school training is held at the PAL Learning Center, Manila while flight training is held at Clark Field, Pampanga.

vi. Data Center Building

It is the core of one of the most extensive computer systems in the Philippines. It houses two (2) Mainframe Computers, one hundred twenty (120) Unix systems, and PC servers. These equipment run the sophisticated systems like Reservations and Departure Control which are used in the daily operation of the airline. The DCB is also the center of applications development and maintenance, housing close to one hundred twenty (120) analysts and programmers. It is the hub of PAL’s domestic network, connecting the various PAL ticket offices and airports. The DCB, comprising 3,588.35 sq.m., is leased from the MIAA.

vii. Maintenance Base Complex (MBC)

It is composed of the North and South sectors which refer to the areas north and south of Andrews Avenue, respectively. It covers an area of 104,531.87 sq.m. (open) and 1,768.01 sq.m. (covered) land space leased from the MIAA. It also covers a Local Area Network (LAN) and Wide Area Network (WAN) that links together all of PAL’s domestic on-line and office stations as well as the other major offices in Metro Manila. MBC houses the Operations Group.

viii. Airline’s head office

The office is located at the PNB Financial Center along President Macapagal Avenue, Pasay City. It houses the Executive Offices, Commercial Group, Finance Group, Legal, Corporate Secretary’s Office, Human Resources, Corporate Audit, Corporate Communications, Government Relations, and the Domestic and International Ticket Offices. It is being proposed that the Data Center be transferred to the same location. Total area being leased from the PNB is 15,080.08 sq.m. PAL’s properties and equipment includes its aircraft fleet, various parcels of land, and buildings.

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cont.. STRAMA PAPER

Ma. Cecilia L. Pesayco
Corporate Secretary

Harry C. Tan
Vice Chairman & Treasurer

Henry So Uy

Deputy CEO & EVP-Commercial Group

Jaime J. Bautista
President & Chief Operating Officer

A. Corporate Objectives

· To meet the needs of the public for moving people, goods, information, and in particular for safe and reliable travel, transport, communication, distribution, and related services.

· To offer such services at reasonable, competitive prices, and at the highest level of quality consistent with such prices.

· To provide a satisfying career to its employees.

· To provide an adequate return to its stockholders; and

· To represent the best of the Philippines and the Filipino people to the world.

B. Services and Facilities

Services

i. Before Flight

§ Choice Seats – passengers may now have the option to buy a Choice Seat assignment at least 48 hours before departure

§ Avian Flu – PAL now address the growing consumer concern on the safety of poultry food products to assure the cleanliness of the food they serve and also avoiding areas that has a high alert level of Avian Influenza. And they already formulated a plan to handle the effects of the Avian Flu situation

§ Medical Equipment – for special medical requirements, PAL offers a wheelchair service at the airport, as well as oxygen or stretcher equipment during flight. For passengers that need special medical attention, we have the Medical Information Form (MEDIF) available for download

§ Medical Cards - Incapacitated passengers may avail of the FREMEC or Special Care card to facilitate the processing of their flight requirements

§ Overbooking of Flights - Airline flights may be overbooked, and there is a slight chance that a seat will not be available on a flight for which a person has a confirmed reservation. If the flight is overbooked, no one will be denied a seat until airline personnel first ask for volunteers willing to give up their reservation in exchange for compensation of the airline’s choosing.

§ Special Handling - Philippine Airlines also offers special services to expectant mothers, unaccompanied minors, and infants and passengers with Nut Allery. Know more about the provisions regarding the Air Carrier Access Act (ACAA or CFR Part 382).

§ Special Meals - may be requested on all Philippine Airlines international flights to cater to the various dietary requirements of passengers, for reasons of age, health or religion.

§ US Visit 10 Print Policy - US-VISIT is rolling out the new 10-print process port-by-port, and expects to be fully deployed in all ports of entry by the 3rd quarter of 2008

ii. At the airport

§ Check in - Express check-in counters are now available for all Philippine Airlines flights from Manila (NAIA2) and Mactan airports. Open to passengers without check-in baggage and to senior citizens with up to two travelling companions.

§ Airport Lounges - Mabuhay (Business) Class passengers and Mabuhay Miles Million Miler, Premium Elite and Elite members may relax in a warm and bright place while partaking of some light refreshments before boarding their flight

§ Baggage Assistance – if no claim for PR tagged on-hand baggage is made within five (5) days after the baggage was found, PAL will turnover unclaimed baggage to Customs for disposal. If the baggage is not found by the fifth day after the baggage was reported missing then the baggage shall be considered lost and necessary claim shall be filed.

§ Connecting Flights - PAL offers a check-through amenity, a one-stop check-in for passengers originating from any PAL station with connecting flight to any PAL destination

§ Storage Service - PAL has space for your baggage at the airport

iii. During flight

§ Cabin Interior - Philippine Airlines added two new B777-300ERs in its fleet. Highlights include the installation of state-of-the-art in-flight entertainment systems, new business-class and economy-class seats, and the infusion of a modern look that emulates the beautiful coastal areas of the Philippines

§ Cabin Amenities - Philippine Airlines launched a new, fresh and refined design of its Amenity Kits for Mabuhay (Business) Class on all its long-haul flights

§ Entertainment - A listing of movies, TV and radio programs for your entertainment pleasure.

§ Meals and Beverages - A wide range of inflight meals and beverages that we offer on Mabuhay (Business) Class and Fiesta (Economy) Class.

§ Duty Free Sales - For last minute shopping, duty free items are available for sale onboard

§ Comfort and Safety - Safety information and in-flight well-being tips to help you travel the healthy and relaxing way.

iv. Transfer Service

§ Between Centennial Terminal 2 and Terminal 3 - Passengers transferring via Manila with confirmed connecting flight on Philippine Airlines and AirPhil Express shall be provided with free airside shuttle service to and from Centennial Terminal 2 and Terminal 3.

§ Between NAIA1 ad Centennial Terminal 2 and new Terminal 3 - Passengers transferring via Manila on Philippine Airlines and International Codeshare flights shall be provided with free shuttle service to and from NAIA Terminal 1, Centennial Terminal 2 and Terminal 3. The passenger is requested to proceed to the Transfer Desk Service at NAIA Terminal 1.

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STRAMA PAPER

II. Introduction

Philippine Air Lines also known as PAL, is the flag carrier and national airline of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the oldest commercial airline in Asia operating under its original name. Out of its hubs at Ninoy Aquino International Airport of Manila and Mactan-Cebu International Airport of Cebu City, Philippine Airlines serves nineteen destinations in the Philippines and 24 destinations in Southeast Asia, Middle East, East Asia, Oceania and North America.

On March 1941, Philippine Airlines (PAL) began to soar in the Philippine sky with one noble mission: to serve as a factor in building a better nation. With this in mind, notwithstanding the threats of World War II, PAL took off and became Asia’s first airline. Since then, with its every takeoff and touchdown, PAL carries with itself the making of a world-class legacy. With almost 70 years of service, PAL did not fail in becoming one of the world’s most respected airlines with its young and modern fleet of aircraft and destinations that cover 31 foreign cities and 29 domestic points. Its excellent service and world-class accommodation help PAL win the hearts of travelers worldwide and pierce those of its competitors.

Today, PAL has led the trend in the aviation industry. Aside from its young and modern fleet of aircraft and modern facilities, it has also one of the most extensive computer systems and radio communications networks in the Philippines.

Also, PAL has been cited with several awards and recognition including being the only airline in the Philippines to be accredited with the IOSA (IATA Operational Safety Audit) by the International Air Transport Association and to receive a 3-star rating by Skytrax in terms of cabin staff, airline, airline lounge, in-flight entertainment, on-board catering, and several other elements of air travel. And just recently, PAL also emerged the most trusted airline brand for Filipino consumers, according to an annual Asia-wide survey by the respected international publication Reader’s Digest for 9 consecutive years since 2002.

Realizing how its loyal passengers contribute to its success, PAL continuously aims to excel to serve its market better amidst the threats of economic crisis and fuel price inflation. However, with proper planning and management, success for PAL would not be that impossible.

III. Internal Assessment

A. Mission Statement

Philippine Airlines maintains aircraft with the highest degree of airworthiness, reliability and presentability in the most cost-effective manner; and conduct and maintain safe, reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates, as well as providing safe, on time, quality and cost effective in flight service for total passenger satisfaction. It also maximizes revenue generation in passenger and cargo sales through increased yields by diversifying market segments and efficient management of seat inventory and cargo space.

B. Corporate Board of Directors & Officers

Board of Directors

Lucio C. Tan

Chairman and Chief Executive Officer

Harry C. Tan

Vice Chairman & Treasurer

Jaime J. Bautista

President & Chief Operating Officer

Henry So Uy

Deputy CEO & EVP-Commercial Group

Members

Charles C. Chante Washington SyCip

Joseph T. Chua Lucio K. Tan, Jr.

Estelito P. Mendoza Michael G. Tan
Cesar N. Santos

Independent Directors:
Antonino L. Alindogan, Jr.

Enrique O. Cheng

Johnip G. Cua

Gloria L. Tan-Climaco

Alberto D. Lina

List of Officers

Lucio C. Tan
Chairman and Chief Executive Officer

Susan Tcheng-Lee
Chief Finance Officer

D. Grand Strategy Matrix

Analysis: In this matrix, PAL is located in Quadrant I which means that the company is experiencing a rapid market growth and strong competitive position. This indicates that the company is in an excellent strategic position. As an appropriate strategy, PAL can continue its concentration on its current market by penetrating and developing it as well as through product development. It is not ideal for the company to shift while having its established competitive advantage. Also, excessive resources should also be utilized using backward, forward, or horizontal integration as effective strategies. It also suggests that PAL has the ability to take advantage of external opportunities and can take risks aggressively whenever necessary.